CULT BEAUTY "FRESH THINKING" ADVERT

Shot to welcome the new year, this campaign for Cult Beauty celebrates the quiet power of daily beauty rituals. Framed around moments of nourishment, reset, and intention, the advert explores skincare not as routine, but as a form of self-connection.

 

Clean compositions, tactile close-ups and a calm, mindful pace were used to reflect Cult Beauty's ethos, where results-driven products meet considered moments of care. This campaign invites viewers to start 2026 fresh-faced and grounded, highlighting beauty as something felt as much as it is seen. Inside and out.