LANCASTER PARIS SS25
PEACE & Tranquility
COLLECTION

Filmed in Dakhla, Morocco, this campaign explores a softer, more introspective side of the Lancaster Paris identity. This campaign captures a slower, more contemplative side of the Lancaster Paris woman. Focused on stillness, breath, and presence, the film moves with intentional calm, soft light, minimal styling, and organic textures, creating a quiet visual language. The bags are not just accessories, but companions in moments of pause. A meditation on space, elegance, and inner balance, this piece redefines luxury through restraint and reflection.